‘Sup’ is down.

The ‘Sup’ app, whose “boil the ocean” mission was to help people figure out which of their friends are nearby, and possibly available to hang with, will be shutting down. Despite being touted as “a really cool app” by the likes of Richard Branson and Steve Wozniak, it’s come up short:

“We saw growth but we didn’t see the hockey stick growth that we needed to see to actually make it a viable billion dollar business and that’s what our investors wanted to see,”

That could be because “hey, you ’round?” isn’t a billion dollar idea.